Ariel Oltean
About Ariel Oltean
Ariel Oltean serves as the Director of Corporate Communications at Crain Communications, where she leads a team and manages the department's budget. With a background in journalism and extensive experience in corporate communications, she collaborates with executives to define communication strategies and organizes numerous corporate events.
Current Role at Crain Communications
Ariel Oltean serves as the Director of Corporate Communications at Crain Communications since 2021. In this role, she leads a small team and manages the annual department budget. She is responsible for organizing and planning over 10 annual brand and corporate events. Additionally, she collaborates with key executives on the leadership team to define and implement communication strategies.
Previous Experience in Corporate Communications
Prior to her current position, Ariel worked at Crain Communications as the Corporate Communications & Events Manager from 2019 to 2021. She also held the role of Content Manager from 2016 to 2019. Her experience includes working as a Marketing Coordinator at Crain's Detroit Business from 2014 to 2016, where she contributed to various marketing initiatives.
Background in Journalism and Editing
Ariel has a solid background in journalism, research, and editing. She began her career as an Intern at Midland Daily News in 2011 and later worked as a Freelance Reporter from 2012 to 2013. She also served as the Managing Editor for Central Michigan Life from 2009 to 2012, which provided her with foundational skills in communication.
Education and Expertise
Ariel holds a Master of Arts in Strategic Communication with a focus on Organizational Leadership from Michigan State University, which she completed from 2020 to 2022. She also earned a Bachelor of Science in Journalism and Political Science from Central Michigan University from 2009 to 2013. Her expertise includes proficiency in Adobe Creative Cloud, particularly InDesign and Photoshop, as well as tools like Sailthru and Hootsuite for measuring engagement.
Skills in Communication Strategy
Ariel utilizes web analytics and annual employee engagement survey data to refine communication strategies and identify areas for improvement. Her experience in tailoring communication for both internal and external audiences on a global scale enhances her effectiveness in her current role.