Bonnie Herche
About Bonnie Herche
Bonnie Herche serves as the Vice President of Growth and Product Marketing at Crain Communications, where she has worked since 2022. She has held various marketing leadership roles at companies such as Pandora, Nickelodeon, and Cengage, and she leads a team of 25 professionals in diverse marketing functions.
Work at Crain Communications
Bonnie Herche has served as Vice President of Growth and Product Marketing at Crain Communications since 2022. In her current role, she is responsible for marketing strategy, planning, and execution across various lines of business, including Subscription, Events, and Awards. Her leadership extends to a team of 25 professionals, focusing on Acquisition, Retention, Lifecycle and Product Marketing, Customer Engagement, and Creative Services. Additionally, she expanded her responsibilities to become a member of the CEO's Leadership Team, contributing to strategic decisions at the executive level.
Previous Experience in Marketing
Before joining Crain Communications, Bonnie Herche held several significant marketing roles. She worked at Pandora as Director of Marketing Strategy from 2013 to 2015 and later as Senior Director of Integrated Marketing from 2015 to 2018. Prior to Pandora, she was Director of Integrated Marketing at Nickelodeon for one year. Her experience also includes positions at Cengage as Senior Director of Consumer Marketing and at AOL in various marketing strategy roles, including Associate Manager and Senior Manager.
Education and Expertise
Bonnie Herche studied at New York University, where she earned a Bachelor of Science degree in Media, Culture & Communications from 2001 to 2005. She furthered her education at The Marketing Academy, achieving Scholar status from 2019 to 2020. Her educational background has equipped her with a strong foundation in marketing principles and strategies, which she has applied throughout her career in diverse marketing roles.
Leadership and Team Management
In her role at Crain Communications, Bonnie Herche leads a diverse team of 25 professionals across various marketing functions. Her leadership encompasses critical areas such as Acquisition, Retention, Lifecycle and Product Marketing, Customer Engagement, and Creative Services. This extensive management experience highlights her capability to drive marketing initiatives and foster collaboration among team members to achieve organizational goals.