David Baker
About David Baker
David Baker serves as the Modern Healthcare South Regional Manager at Crain Communications, where he has worked since 2012. He specializes in developing advertising and marketing programs for healthcare clients, managing a territory that spans 11 states.
Work at Crain Communications
David Baker has served as the Modern Healthcare South Regional Manager at Crain Communications since 2012. In this role, he manages a territory that includes 11 states, focusing on the healthcare sector. His responsibilities involve developing and maintaining relationships with clients and agencies across the South Region of the United States. Baker's position at Crain Communications allows him to leverage his extensive experience in advertising and marketing within the healthcare industry.
Education and Expertise
David Baker studied Broadcasting and Advertising at Central Michigan University, where he earned a Bachelor of Applied Arts (BAA) from 1984 to 1986. He also attended Northern Michigan University from 1982 to 1984. His educational background provides a foundation for his expertise in creating advertising and marketing programs specifically targeting hospital executives, enhancing branding, visibility, and lead generation.
Background
David Baker has a diverse professional background in sales and account management. He began his career at Hometown Newspapers, Inc. as an Account Executive from 1988 to 1993 in the Greater Detroit Area. He later worked at Gannett as Division Sales Manager for 13 years, followed by a role as Media Manager at AT&T from 2006 to 2011. Baker also held the position of Account Executive II at tw telecom, inc. for nearly a year in the Greater Nashville Area.
Client Relationships and Campaign Development
Throughout his career, David Baker has established and maintained agency relationships with notable firms such as The Richards Group, HCB Health, and Harmelin Media. He has developed integrated campaigns for high-profile clients, including Optum, LabCorp, Midmark, HCA, Allscripts, Cleveland Clinic, Team Health, Comcast, and the American Heart Association. His focus on creating effective advertising strategies has contributed to the success of these organizations in the healthcare sector.