Elayne Glick
About Elayne Glick
Elayne Glick serves as the Director of Audience Marketing & Acquisition for Pensions & Investments at Crain Communications, where she has worked since 2011. She has a background in audience development and has successfully led initiatives that increased revenue and improved operational efficiency.
Work at Crain Communications
Elayne Glick has served as the Director of Audience Marketing & Acquisition for Pensions & Investments at Crain Communications since 2011. In this role, she has been instrumental in orchestrating the transition to virtual events in 2020, overseeing key aspects such as registration, engagement, and reporting. Her leadership has contributed to the growth and adaptation of the organization in a changing media landscape.
Previous Experience in Audience Development
Before her tenure at Crain Communications, Elayne Glick worked at Institutional Investor as Publisher for Capital Markets from 1999 to 2010. She also held a position at Thomson Reuters as a Contract Audience Development specialist from 2010 to 2011. These roles provided her with extensive experience in audience engagement and marketing strategies within the financial sector.
Education and Expertise
Elayne Glick earned her Bachelor of Arts degree in Theater Arts from Rutgers University–New Brunswick, where she studied from 1982 to 1986. This educational background has contributed to her skills in communication and audience engagement, which are essential in her current role in marketing and acquisition.
Achievements in Marketing and Revenue Growth
Throughout her career, Elayne Glick has launched several newsletters, including Global Digest, ESG Digest, and P&I Japan. She implemented a circulation and frequency reduction strategy that resulted in annual savings of $200,000. Additionally, she tripled digital site license revenue, achieving double-digit annual growth, and drove a 68% revenue increase for the P&I Research Center through ongoing improvements.