Gary Taylor
About Gary Taylor
Gary Taylor serves as the Vice President of Digital Experience at Crain Communications, where he focuses on driving brand engagement through digital marketing strategies. He has a strong background in marketing, with experience in various roles across multiple industries, and holds a Bachelor's degree in Marketing from Arizona State University and an MBA from USC Marshall School of Business.
Work at Crain Communications
Gary Taylor currently serves as Vice President of Digital Experience at Crain Communications, a position he has held since 2023. Prior to this role, he was the Head of Digital Experience at the same company from 2020 to 2023. In these roles, he has focused on enhancing digital marketing strategies and driving brand engagement through innovative digital experiences.
Education and Expertise
Gary Taylor earned a Bachelor's degree in Marketing from the W. P. Carey School of Business at Arizona State University, studying from 1994 to 1998. He furthered his education by obtaining an M.B.A. in Marketing and Finance from USC Marshall School of Business, completing his studies from 2000 to 2002. His educational background supports his expertise in digital marketing, eCommerce, and marketing automation.
Background
Gary Taylor has a diverse professional background in marketing, having worked in various roles across multiple industries. He began his career as a Senior Marketing Analyst at America West Airlines from 1998 to 2000. He then transitioned to Peter Piper, Inc. as a Senior Marketing Manager from 2003 to 2008. His experience continued to grow with positions at Pearson Education and Cengage, where he held significant roles in marketing management.
Achievements
Throughout his career, Gary Taylor has demonstrated a strong focus on driving brand engagement and conversions through digital marketing strategies. He has developed and implemented eCRM strategies to enhance customer relationships and engagement. His skills in SEM and email marketing, along with his analytics mindset, have contributed to successful marketing initiatives across the organizations he has worked with.