Maria Valérien Mertl
About Maria Valérien Mertl
Maria Valérien Mertl is a Verkaufsleiterin at Crain Communications, where she has worked since 2018. She specializes in organizing events and advising companies on market communication strategies within the automotive industry.
Work at Crain Communications
Maria Valérien Mertl has been serving as Verkaufsleiterin at Crain Communications since 2018. In this role, she is based in Oberpfaffenhofen and has accumulated six years of experience. Her responsibilities include overseeing sales operations and engaging with key stakeholders in the automotive industry. Mertl is involved in organizing and sponsoring high-profile live and digital events, such as the Automobilwoche Kongress, which showcases her commitment to enhancing industry connections.
Education and Expertise
Maria Valérien Mertl studied at the Verwaltungs- und Wirtschaftsakademie, where she focused on Betriebswirtschaftslehre (BWL) and earned the title of Betriebswirtin (VWA) from 2003 to 2006. She furthered her education at the Bayerische Akademie für Werbung (BAW), specializing in Marketing and achieving the Dialogmarketing-Fachwirtin qualification, recognized as a European diploma in direct and interactive marketing (FEDMA) from 2008 to 2009.
Background
Before joining Crain Communications, Mertl held significant positions in the marketing field. She worked as Marketingleitung at Printwerk e.K. from 2016 to 2018, where she managed marketing strategies in Augsburg und Umgebung, Deutschland. Prior to that, she served as Anzeigenleitung at BAUER ADVERTISING KG / BAUER PREMIUM from 2012 to 2015, leading sales for publications such as JOY and SHAPE in München.
Industry Involvement
Mertl works closely with Automobilwoche, a prominent B2B newspaper in Germany that is part of the Automotive News Group. She has access to a premium target group that includes car manufacturers, suppliers, car dealerships, and service providers. Her role involves advising companies on market communication strategies tailored to decision-makers in the automotive sector, utilizing a diverse portfolio that encompasses print and online products, webcasts, and web seminars.