Megan Rotella
About Megan Rotella
Megan Rotella is the Director of Marketing Automation at Crain Communications, a position she has held since 2022. She has extensive experience in marketing operations, having worked in various roles at companies such as Cengage, athenahealth, and Yodle.
Current Role at Crain Communications
Megan Rotella serves as the Director of Marketing Automation at Crain Communications. She has held this position since 2022, contributing to the company's marketing strategies and automation processes. Her role involves overseeing marketing operations and implementing automated solutions to enhance efficiency and effectiveness in marketing campaigns.
Previous Experience in Marketing Operations
Prior to her current role, Megan Rotella accumulated extensive experience in marketing operations. She worked at Cengage in various capacities, including Senior Manager and Director of Marketing Operations from 2018 to 2022. Her responsibilities included managing marketing processes and leading teams to optimize operational performance. She also held positions at athenahealth as a Marketing Automation Business Systems Analyst, where she focused on improving marketing systems and automation.
Early Career and Property Management
Megan Rotella began her career in the hospitality industry as a Photography Lead at Discovery Cove from 2006 to 2008. She transitioned to property management, working as a Property Manager at Richdale Apartments for 10 months in 2008-2009. This early experience provided her with foundational skills in management and customer service.
Educational Background in Marketing
Megan Rotella earned her Bachelor of Science in Business Administration (B.S.B.A.) with a focus on Marketing from the University of Central Florida (UCF) College of Business. She completed her degree from 2004 to 2008, which laid the groundwork for her career in marketing and business operations.
Diverse Marketing Roles Across Industries
Throughout her career, Megan Rotella has held various marketing roles across different industries. She worked as a Marketing Specialist at Pyramid Research and PTC, where she focused on eCommerce and partner enablement. Additionally, she gained experience in internet marketing at Yodle and held a position as an Account Executive at Axceler. This diverse background has equipped her with a broad skill set in marketing and operations.