Scotty Ulnick
About Scotty Ulnick
Scotty Ulnick is a Marketing Manager at Crain Communications in Detroit, Michigan, with a background in Arts, Entertainment, and Media Management from Michigan State University. He has extensive experience in developing marketing strategies and collaborating with various teams to enhance brand awareness and sales.
Work at Crain Communications
Scotty Ulnick has been employed at Crain Communications as a Marketing Manager since 2021. In this role, he is responsible for developing and implementing marketing strategies that enhance brand visibility and drive product sales. Ulnick collaborates with various departments, including editorial, sales, events, and digital teams, to create cohesive marketing campaigns. His position is based in Detroit, Michigan, where he has contributed to the company's marketing efforts for three years.
Education and Expertise
Scotty Ulnick earned a Bachelor of Arts degree in Arts, Entertainment, and Media Management from Michigan State University, completing his studies from 2012 to 2016. This educational background provided him with a solid foundation in marketing principles and practices within the arts and entertainment sectors. Ulnick's expertise includes developing marketing strategies, analyzing data to inform decisions, and collaborating with creative teams.
Background in Marketing
Prior to his current role at Crain Communications, Ulnick worked at Live Nation Entertainment in various capacities, including Marketing Manager from 2016 to 2020. During his tenure, he developed marketing strategies that improved brand awareness and increased sales. He also held positions as a Digital Marketing & Content Specialist at Boyne Country Sports and as a Market Research Analyst Intern at Ducker Worldwide. His diverse experiences have equipped him with a comprehensive understanding of marketing dynamics.
Internship Experience
Scotty Ulnick's early career included several internships that provided valuable experience in the marketing field. He served as a Market Research Analyst Intern at Ducker Worldwide in Shanghai, China, in 2012, and as a Research Science Intern at the same company in Troy, Michigan, in 2014. Additionally, he worked as a Production Assistant Intern at Live Nation Entertainment in 2015. These internships allowed him to gain insights into market research and production processes.
Key Contributions and Skills
Throughout his career, Scotty Ulnick has played a significant role in setting key performance indicators (KPIs) for marketing campaigns. He has demonstrated the ability to analyze data and metrics to guide future marketing strategies. Ulnick has also provided strategic direction and content to teams of graphic designers, email specialists, social media experts, and event coordinators, showcasing his collaborative skills and leadership in marketing initiatives.