Sheri Laufer, Pba
About Sheri Laufer, Pba
Sheri Laufer is a Business Analyst at Crain Communications Inc, where she has worked since 2015. With over 20 years of experience in sales enablement, she specializes in improving business processes and is known for her collaborative approach.
Work at Crain Communications
Sheri Laufer has been employed at Crain Communications Inc since 2015, serving as a Business Analyst. In this role, she focuses on enhancing business processes and driving efficiency within the organization. Her tenure at Crain Communications spans over nine years, during which she has contributed to various projects aimed at improving operational workflows.
Previous Experience in Marketing and Sales
Before joining Crain Communications, Sheri Laufer held multiple roles at Entertainment Promotions. She served as Director of Marketing Operations from 2011 to 2014, where she oversaw marketing strategies and initiatives. Prior to that, she worked as Director of Sales Administration from 1988 to 2003 and later as Director of Sales Operations from 2004 to 2011, accumulating extensive experience in sales and marketing management.
Education and Expertise
Sheri Laufer earned a Bachelor of Communication Arts & Sciences from Michigan State University, where she studied Advertising from 1983 to 1987. Her educational background complements her over 20 years of experience in sales enablement, where she has developed expertise in leadership and technical skills, particularly in tools such as Salesforce.com, Pardot, Drupal, and Workday.
Skills in Business Process Improvement
Sheri Laufer is recognized for her ability to improve business processes through effective collaboration and communication. She acts as a liaison among cross-functional teams, identifying their needs and uniting them to achieve common objectives. Her skills in process improvement have been instrumental in driving business growth and operational efficiency.
Role as Salesforce.com Trainer
In addition to her role at Crain Communications, Sheri Laufer worked as a Salesforce.com Trainer for iVantage Group from 2015 to 2016. In this position, she provided training and support for Salesforce.com, enhancing the technical capabilities of users within Crain Communications.