Veebha Mehta
About Veebha Mehta
Veebha Mehta, Chief Operating Officer
Veebha Mehta currently serves as the Chief Operating Officer. In this role, she is responsible for overseeing various operational aspects of the company, including the expansion of advertising capabilities and consumer product offerings. Mehta brings a wealth of experience from her previous roles, where she has been instrumental in driving growth through a focus on data and analytics, as well as centralized marketing and events.
Previous Role as Chief Marketing Officer at Crain Communications
Before becoming the Chief Operating Officer, Veebha Mehta served as the Chief Marketing Officer at Crain Communications. During her tenure, she worked closely with Crain's brands to drive growth in subscription revenue and strengthen the organization's focus on data and analytics. She also centralized marketing and events efforts to engage key audiences more effectively.
Leadership at Cengage Learning
Veebha Mehta held the position of Vice President of eCommerce and Consumer Marketing at Cengage Learning. In this capacity, she led the launch of the company's first direct-to-consumer offer, marking a significant milestone in Cengage's marketing and consumer engagement strategies. Her efforts contributed to the company's shift towards a more consumer-focused approach.
Career in Consumer Marketing and Journalism
Veebha Mehta has an extensive background in consumer marketing and journalism. She has served as the Head of Consumer Marketing for Pearson North America and held several marketing roles at the Financial Times and Discovery Communications. Her career began with a strong foundation in journalism, holding a B.A. in Journalism and an M.A. in Political Science from the University of Delhi, India, and an M.A. in Communications from the University of Leeds, U.K.
Educational Background
Veebha Mehta holds a B.A. in Journalism and an M.A. in Political Science from the University of Delhi, India. She furthered her education with an M.A. in Communications from the University of Leeds, U.K. This diverse educational background in journalism, political science, and communications has equipped her with a broad skill set that she has applied throughout her career in various sectors.