Paulo Roberto Froehner
About Paulo Roberto Froehner
Paulo Roberto Froehner is the Vice President General Manager of Building Services at Crane Co., where he has worked since 2018. He has a diverse background in engineering and management, with previous roles at Whirlpool Corporation and extensive experience in the utilities and building services sectors.
Current Role at Crane Co
Paulo Roberto Froehner serves as Vice President General Manager – Building Services at Crane Co. since 2018. He is based in Ipswich, United Kingdom. In this role, he is responsible for driving market expansion and new product development for the Building Services product group. Froehner manages a team of Business Line Managers to define and implement business models and growth strategies tailored to each product and market. He provides leadership for the New Product Development process, ensuring the delivery of innovative solutions that meet customer needs.
Previous Experience at Crane Co
Froehner has held multiple positions at Crane Co. prior to his current role. He worked as Business Line Manager - Building Services from 2012 to 2015 and as Business Line Manager - Utilities (Water & Gas) from 2016 to 2017. Additionally, he served as Business Line and Commercial Manager - Utilities (Water & Gas) from 2017 to 2018. His tenure at Crane Co. has equipped him with extensive knowledge in managing product lines and developing effective business strategies.
Professional Background
Before joining Crane Co., Froehner worked at Whirlpool Corporation as R&D Government Affairs Specialist from 2008 to 2011. He also held the position of Quality Assurance Intern at BorgWarner in 2005 and served as Finance Project Management Intern at Engevix Engenharia S.A. from 2006 to 2007. His diverse professional background has contributed to his expertise in project management and strategic marketing.
Education and Expertise
Froehner has a strong academic background in Industrial Engineering and business management. He graduated from Universidade Federal de Santa Catarina, where he studied Industrial Engineering from 2002 to 2007. He furthered his education by obtaining an MBA from Cranfield University - Cranfield School of Management in 2012. His studies emphasized strategic marketing, product management, project management, finance management, and operations management.
Leadership and Strategic Initiatives
In his current role, Froehner leads the UK Sales and Technical teams, focusing on achieving annual sales volume targets. He successfully led the review and deployment of brand strategies, showcasing his leadership and interpersonal skills. He collaborates closely with Operations, Supply Chain, and other key teams to implement productivity initiatives and identifies potential acquisition and partnership opportunities to enhance business growth.