Arina Yanko 🇮🇱
About Arina Yanko 🇮🇱
Arina Yanko is the UA Team Lead for Hyper Casual Games at CrazyLabs in Tel Aviv, Israel, where she has worked since 2022. She has held various leadership roles in user acquisition and growth across multiple companies, including Meadow, ZenGo, and Plarium.
Work at CrazyLabs
Arina Yanko serves as the User Acquisition Team Lead for Hyper Casual Games at CrazyLabs, a position she has held since 2022. Based in Tel Aviv, Israel, she focuses on driving user acquisition strategies that align with the company's objectives in the hyper-casual gaming sector. Her role involves analyzing market trends and optimizing campaigns to enhance user engagement and retention.
Previous Experience
Before joining CrazyLabs, Arina held several key positions in various organizations. She was the CEO and Co-founder of Meadow from 2019 to 2020. Prior to that, she worked as the Head of Growth at ZenGo from 2021 to 2022. Her experience also includes roles such as Media Buyer/Monetization Manager at MassiveImpact, User Acquisition Team Leader at Whaleapp LTD, and Mobile User Acquisition Manager at Plarium. Additionally, she served as Project Manager and Senior Customer Success Manager at YouAppi.
Education and Expertise
Arina Yanko earned a Bachelor of Science degree in Industrial Engineering and Management from Afeka Tel Aviv Academic College of Engineering, completing her studies from 2008 to 2013. In 2023, she furthered her education by obtaining a certificate in Disruptive Strategy from Harvard Business School Online. Her educational background supports her expertise in user acquisition and strategic partnerships.
Professional Skills
Arina demonstrates a strong focus on innovation and adaptability within the tech landscape. She is recognized for her proactive approach to challenges and her commitment to achieving results. Her professional skills include user acquisition strategy, project management, and growth marketing. Arina values teamwork and believes in its potential to drive positive change in the industry.
Motivation and Values
Arina is motivated by a desire to make a meaningful impact through her work. She embraces the power of collaboration and teamwork, believing that collective efforts can contribute to a better world. Her commitment to these values guides her professional endeavors and influences her leadership style.