Penny Qian
About Penny Qian
Penny Qian serves as the Regional Director for Greater China at CrazyLabs, a position she has held since 2021. With extensive experience in business development and a strong background in mobile gaming and ad monetization, she has worked for notable companies such as Kwalee, Tencent, and AppLovin.
Work at CrazyLabs
Penny Qian currently serves as the Regional Director for Greater China at CrazyLabs, a position she has held since 2021. Based in Shanghai, she oversees operations and strategic initiatives in the region, leveraging her extensive experience in the mobile gaming industry. Her role involves driving business growth and fostering partnerships within the local market.
Previous Experience at Kwalee
Prior to her current role, Penny worked at Kwalee as the Head of Business Development for China from 2020 to 2021. During her nine-month tenure in Beijing, she focused on expanding the company's presence in the Chinese market and developing strategic business opportunities.
Background in Mobile Gaming and Business Development
Penny Qian has a strong background in mobile gaming and business development. She worked at AppLovin from 2018 to 2020 as a Business Development professional in Beijing, where she contributed to the company's growth in the region. Additionally, she served as an Account Manager at AppLift from 2017 to 2018 in Shanghai, managing media partner accounts.
Education and Expertise
Penny holds a Master of Science in Integrated Marketing Communication from Emerson College, where she studied from 2013 to 2014. She also earned a Bachelor of Science in Tourism and Travel Services Management from East China Normal University from 2008 to 2012. Her educational background complements her expertise in mobile ad monetization and market research.
Career Development and Early Roles
Penny's career began with various roles that laid the foundation for her expertise. She worked as a Digital Marketing Intern at Pepper Gang in 2014 and later as a Market Research Analyst at GiantBug Education, Inc. in 2015. Additionally, she held positions at Tencent as an Outreach/Project Strategy Consultant and at Marlabs Inc. as a CoE Recruiter, gaining valuable insights into project strategy and recruitment.