Craig Zurek
About Craig Zurek
Craig Zurek is a Senior Director of Strategic Accounts at Creative Realities, Inc., with extensive experience in marketing and media across various sectors. He has held significant roles at Coinsource, The Dallas Cowboys Football Club, and CBS Radio, and has been involved in advisory capacities at the University of Texas at Dallas since 2010.
Current Role at Creative Realities
Craig Zurek serves as the Senior Director of Strategic Accounts at Creative Realities, Inc. since 2023. In this role, he focuses on developing and managing strategic relationships with key clients, leveraging his extensive background in marketing and account management. His position involves overseeing account strategies and ensuring alignment with the company's objectives.
Previous Experience at Coinsource
Before joining Creative Realities, Craig Zurek held the position of Chief Marketing Officer at Coinsource from 2017 to 2022. During his five years at the company, he was responsible for leading marketing strategies and initiatives that enhanced the brand's presence in the cryptocurrency sector. His work in Fort Worth, Texas, contributed to the company's growth and market positioning.
Career at The Dallas Cowboys Football Club
Craig Zurek worked at The Dallas Cowboys Football Club as the Director of Media and Brand Optimization from 2006 to 2017. Over the course of eleven years, he played a pivotal role in enhancing the team's media presence and brand strategy within the Dallas/Fort Worth area. His efforts helped to strengthen the connection between the franchise and its fan base.
Educational Background and Expertise
Craig Zurek studied at Southern Illinois University, Carbondale, where he earned a Bachelor of Science in Radio & Television Business Management. He furthered his education at the University of Dallas, focusing on Internet Business Development, and pursued a Master of Business Administration (MBA). His academic background supports his expertise in marketing, media planning, and technology.
Skills and Proficiencies
Craig Zurek possesses a diverse skill set that includes expertise in sports and entertainment sponsorship, media planning, and Martech data system development. He is proficient in tools such as Hubspot, Adobe, Figma, and Miro. Additionally, he has experience with blockchain, cryptocurrency, and Web3 technologies, which complements his marketing and strategic account management roles.