David Schultz
About David Schultz
David Schultz serves as the Vice President of New Business Development at Creative Realities, Inc. He has extensive experience in sales and business development across various sectors, having held leadership roles at several prominent companies in the San Francisco Bay Area.
Current Role at Creative Realities
David Schultz serves as the Vice President of New Business Development at Creative Realities, Inc., a position he has held since 2024. In this role, he focuses on expanding the company's business opportunities and enhancing its market presence in North America.
Previous Experience in Sales Leadership
David Schultz has held several key positions in sales leadership prior to his current role. He was Vice President of Sales for North America at STRATACACHE from 2019 to 2021, and Director of Enterprise Sales for the Americas Region at Appspace from 2016 to 2018. His experience also includes roles at Cisco Systems, Janus Technologies, and NEC Corporation, where he developed high-performance sales teams and strategies.
Educational Background
David Schultz studied at California Polytechnic State University-San Luis Obispo, where he earned a Bachelor of Science (B.S.) in Industrial Technology. He also attended Santa Barbara City College, achieving an Associate of Arts (A.A.) with a Transfer Achievement Certificate in General Studies.
Expertise in Sales Operations
David Schultz possesses strong skills in Sales Operations, particularly in CRM implementations, territory analysis, and sales process optimization. His expertise extends to training and support for sales teams, ensuring effective sales workflows and reporting mechanisms.
Experience with Complex Solutions
David Schultz has extensive experience in selling complex solutions, including Digital Signage software (SaaS), hardware, and services. He has worked across various market sectors such as Information Technology, Corporate, Entertainment, Financial, Government, Telecommunications, Transportation, Retail, and Quick Service Restaurant.