Scott Werlein
About Scott Werlein
Scott Werlein serves as the Vice President of Sports & Entertainment at Creative Realities Inc. since 2018, bringing extensive experience in digital strategy and interactive engagement from previous roles at Cisco Systems and Spinitar.
Work at Creative Realities
Scott Werlein has served as Vice President of Sports & Entertainment at Creative Realities Inc. since 2018. In this role, he leads initiatives aimed at enhancing interactive engagements for retailers, focusing on increasing sales through innovative digital solutions. His leadership extends to the Creative Services organization, which is responsible for developing various interactive and digital activations within the industry. Werlein's contributions have been pivotal in shaping the company's approach to the Sports & Entertainment and E-Sports sectors.
Previous Experience in Digital Signage
Before joining Creative Realities, Scott Werlein worked at Spinitar as the Digital Signage Director from 2005 to 2008. In this position, he focused on implementing digital signage solutions that improved customer engagement and enhanced the overall retail experience. His expertise in digital technologies laid the groundwork for his future roles in the industry.
Career at Cisco Systems
Scott Werlein spent a decade at Cisco Systems, where he held the position of Global Director of Strategy and Digital from 2008 to 2018. His role involved strategic planning and the development of digital initiatives that aligned with the company's global objectives. This experience provided him with a comprehensive understanding of digital transformation in large organizations.
Creative Leadership at Parago
Werlein began his career as Creative Director at Parago from 1998 to 2001. In this role, he was responsible for leading creative projects and initiatives that contributed to the company's marketing and branding efforts. His early experience in creative direction has informed his subsequent roles in digital strategy and engagement.
Education and Expertise
Scott Werlein earned a Bachelor of Applied Science in Computer Animation and Special Effects from the Art Institute of Houston, where he studied from 1993 to 1997. His educational background in animation and special effects has provided him with a strong foundation for his work in digital engagement and interactive experiences in the sports and entertainment sectors.