Carly (Guarcello) Martinez
About Carly (Guarcello) Martinez
Carly (Guarcello) Martinez serves as the Senior Manager of Marketing Program Management (Strategic Programs) at Credit Karma, where she has worked since 2021. With a background in various marketing roles, she manages a team focused on executing integrated marketing programs and enhancing team efficiency.
Work at Credit Karma
Carly Martinez has been with Credit Karma since 2021, currently serving as Senior Manager of Marketing Program Management for Strategic Programs. In this role, she is responsible for executing integrated marketing programs that encompass campaigns, creative, product marketing, legal, and communications. She manages a team of program managers, focusing on cross-functional execution of marketing initiatives. Her responsibilities include establishing roadmap execution, project reporting, communication, and enhancing team efficiency across major initiatives.
Previous Experience in Marketing
Prior to her current role, Carly held various positions in marketing within the San Francisco Bay Area. She worked at New Relic, Inc. as Senior Manager of Marketing Operations from 2017 to 2018 and as Marketing Operations Manager from 2015 to 2017. Before her tenure at New Relic, she was a Marketing Specialist at Joyent from 2010 to 2012 and served as Marketing Automation Specialist at Achievers from 2012 to 2013. Additionally, she worked as Marketing Operations Manager at Achievers from 2013 to 2015.
Education and Expertise
Carly Martinez studied at the University of Connecticut, where she earned a Bachelor of Science degree in Business & Technology from 2008 to 2010. She also attended Hofstra University from 2006 to 2008. Her educational background has equipped her with the skills necessary for her roles in marketing program management and operations.
Career Progression
Carly's career in marketing began at Joyent, where she worked as a Marketing Specialist. She then transitioned to Achievers, where she held multiple roles, including Marketing Automation Specialist and Marketing Operations Manager. Following her time at Achievers, she joined New Relic, Inc., where she progressed from Marketing Operations Manager to Senior Manager. Carly returned to Credit Karma, where she advanced from Marketing Program Manager II to her current senior management position.