Carly (Guarcello) Martinez

Marketing Program Manager @ Credit Karma

About Carly (Guarcello) Martinez

Carly (Guarcello) Martinez is a Marketing Program Manager at Credit Karma, where she leads cross-functional marketing initiatives. She has a background in marketing operations, with previous roles at New Relic and Achievers, and holds degrees from Hofstra University and the University of Connecticut.

Work at Credit Karma

Carly Martinez serves as a Marketing Program Manager at Credit Karma, where she has been employed since 2018. In this role, she leads the cross-functional execution of marketing initiatives, ensuring collaboration among various teams, including campaigns, creative, product marketing, legal, and communications. Her responsibilities include establishing roadmap execution, project reporting, and enhancing team efficiency across major initiatives.

Previous Experience at New Relic, Inc.

Prior to her role at Credit Karma, Carly Martinez worked at New Relic, Inc. in San Francisco, California. She held two positions during her tenure from 2015 to 2018. Initially, she served as Marketing Operations Manager for two years, followed by a promotion to Senior Manager, Marketing Operations, where she worked for 11 months. Her experience at New Relic focused on optimizing marketing operations and enhancing campaign effectiveness.

Background in Marketing

Carly Martinez has a diverse background in marketing, having worked in various roles across different organizations. Before her time at New Relic, she was a Marketing Automation Specialist at Achievers in Toronto, Canada, for 11 months in 2012-2013. She also worked as a Marketing Specialist at Joyent in San Francisco for two years from 2010 to 2012, and as a Marketing Operations Manager at Achievers from 2012 to 2015.

Education and Expertise

Carly Martinez studied at Hofstra University, where she earned a Bachelor of Arts in Marketing from 2006 to 2008. She also attended the University of Connecticut, obtaining a Bachelor of Arts and Bachelor of Science in Business from 2008 to 2010. Her educational background provides her with a solid foundation in marketing principles and business strategies.

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