Colby Ireland
About Colby Ireland
Colby Ireland is a Growth Engagement Manager currently at Credit Karma, with a background in digital marketing and merchandising across various companies including Belk and Neiman Marcus Group.
Current Role at Credit Karma
Colby Ireland serves as the Growth Engagement Manager at Credit Karma, a position held since 2022. In this role, Ireland focuses on strategies to enhance user engagement and drive growth for the company. The responsibilities include analyzing user behavior, developing marketing strategies, and collaborating with cross-functional teams to optimize user experience.
Previous Experience in Digital Marketing
Prior to joining Credit Karma, Colby Ireland held several positions in digital marketing. At Belk, Ireland progressed through various roles, including Senior Digital Marketing Analyst and Lead Digital Marketing Analyst, from 2020 to 2022. Ireland also worked as an Associate Digital Marketing Analyst at Belk from 2019 to 2020. These roles involved analyzing digital marketing performance and implementing strategies to improve online sales.
Internship Experience
Colby Ireland gained valuable experience through multiple internships early in their career. Ireland worked as a Social Media Marketing Intern at Lily Winston from 2014 to 2016 and as a Cosmo On Campus Marketing and Sales Intern at Cosmopolitan Magazine for four months in 2014. Additionally, Ireland completed a Product Development Internship at Kohl's New York Design Office in 2015, which provided insights into product development processes.
Educational Background
Colby Ireland earned a Bachelor of Science (B.S.) in Fashion and Textile Management from North Carolina State University. The degree was completed from 2012 to 2016. This educational background provided Ireland with foundational knowledge in fashion, textiles, and marketing, which has been applied throughout their career in various marketing and merchandising roles.
Career Progression and Roles
Colby Ireland's career includes diverse roles in marketing and merchandising. After internships, Ireland worked at Kayser-Roth Corporation as an Assistant Merchandiser from 2016 to 2017. Ireland then joined Neiman Marcus Group, where roles included Assistant Site Merchandiser and Web Category Manager from 2017 to 2019. This progression showcases Ireland's development in the retail and marketing sectors.