Danielle Cupp
About Danielle Cupp
Danielle Cupp is a Growth Engagement Manager at Credit Karma, where she has worked since 2022. She holds a Bachelor's degree in Economics and Globalization Studies from Gettysburg College and has extensive experience in marketing and data analysis.
Work at Credit Karma
Danielle Cupp has been employed at Credit Karma since 2022 as a Growth Engagement Manager. In this role, she is responsible for driving a 20% increase in channel efficiency in the midfunnel for a usage-based insurance product. Prior to her current position, she served as a Growth Engagement Associate II from 2021 to 2022 and as a Growth Engagement Associate from 2020 to 2021. Her work at Credit Karma has focused on enhancing customer engagement and optimizing marketing strategies.
Education and Expertise
Danielle Cupp holds a Bachelor's degree in Economics and Globalization Studies from Gettysburg College, where she studied from 2012 to 2016. She is currently studying Sustainable Development and Social Change at the School for International Training, a program she has been engaged in since 2015. Her educational background equips her with a strong foundation in economic principles and global issues, which informs her professional work.
Background
Danielle Cupp has a diverse professional background that includes various roles in marketing and education. She worked at Sealed Air Corporation as a Marketing Analyst and later as a Marketing Specialist, focusing on global product marketing and automated equipment. Additionally, she has experience in leadership and mentorship roles, having served as a Leadership Mentor at the Garthwait Leadership Center and as a Peer Learning Associate in the Economics Department at Gettysburg College.
Skills and Proficiencies
Danielle Cupp is proficient in data visualization tools such as Power BI and Adobe Illustrator. She has experience in data analysis using SQL and Google Analytics, which she applies to marketing strategy execution. Her ability to extract insights from large, complex data sets and communicate these findings effectively to stakeholders is a key aspect of her professional skill set.
Previous Work Experience
Before her tenure at Credit Karma, Danielle Cupp held various positions that contributed to her expertise in marketing and engagement. She worked at AmeriCares as a Development Intern and at Black Rock Congregational Church as a Camp Counselor. Her experience at Sealed Air Corporation spanned multiple roles, including Marketing Specialist and Marketing Analyst, where she developed skills in product marketing and strategic communication.