Hayley Banks
About Hayley Banks
Hayley Banks is a Group Creative Director at Credit Karma, where she leads a team of over 15 creatives to develop marketing strategies. She has extensive experience in the creative field, having previously held positions at R/GA, Credit Karma, and RAPP, and her work has received recognition from prominent industry awards.
Work at Credit Karma
Hayley Banks currently serves as Group Creative Director at Credit Karma, a position she has held since 2020. In this role, she leads a team of over 15 creatives, focusing on the development of marketing strategies across various revenue-driving verticals. Her leadership has contributed to the company's creative direction and overall marketing efforts.
Previous Experience at R/GA
Prior to her current role, Hayley Banks worked at R/GA as a Senior Copywriter from 2016 to 2018 in the San Francisco Bay Area. During her tenure, she contributed to various projects that enhanced her skills in crafting compelling narratives and marketing communications.
Background in Copywriting at RAPP
Hayley Banks has extensive experience in copywriting, having worked at RAPP from 2010 to 2016. She started as a Junior Copywriter from 2007 to 2010 in London, then progressed to Copywriter and Senior Copywriter roles in New York and San Francisco. Her time at RAPP spanned four years, during which she developed her expertise in creating impactful communications.
Education and Expertise
Hayley Banks studied Fine Art at the University of Newcastle-upon-Tyne from 2002 to 2006. This educational background has informed her creative approach and ability to develop visually engaging and conceptually strong campaigns.
Achievements in Creative Campaigns
Throughout her career, Hayley Banks has crafted award-winning communications and campaigns for major brands, including Google, Gerber, UNICEF, and Disney. Her work has received recognition from prestigious industry award shows and publications, such as Cannes Lions, Clios, D&AD, and The FWA.