Josh Francia
About Josh Francia
Josh Francia serves as the Vice President of Marketing at Credit Karma, where he has significantly enhanced marketing processes and achieved record-breaking revenue growth. He has held various leadership roles in marketing across multiple companies and has been featured in notable publications such as Bloomberg and Forbes.
Current Role at Credit Karma
Josh Francia serves as the Vice President of Marketing at Credit Karma, a position he has held since 2022. In this role, he leads a team of 25 professionals across various marketing disciplines, including performance marketing, product marketing, analytics, and creative. Francia has implemented significant marketing strategies that have resulted in record-breaking revenue for Credit Karma's Money and Tax verticals, exceeding revenue plans by 108% and 65%, respectively. His leadership has contributed to a 128% year-over-year increase in the Money vertical and a 726% year-over-year increase in the Tax vertical.
Previous Experience in Marketing
Prior to his current role, Josh Francia held several marketing positions in various organizations. He worked as Vice President of Marketing at LendingTree from 2016 to 2019 and as Chief Growth Officer at Blueshift from 2019 to 2022. Francia also founded and served as CEO of Crowdwyse from 2014 to 2016. His early career included roles at Priceline, where he progressed from Manager of Email Marketing to Director of Web, Email, and Social Marketing over several years. His diverse experience in marketing has equipped him with a comprehensive understanding of the industry.
Education and Professional Development
Josh Francia completed his Bachelor's Degree in Mass Communications and Journalism at Brigham Young University, studying from 1999 to 2005. He furthered his education at Harvard Business School Online, where he achieved the CORe credential in 2018. Additionally, Francia attended Wilton High School from 1995 to 1999. His educational background has provided him with a solid foundation in communication and business principles.
Membership and Recognition
Josh Francia was a member of the Forbes Communications Council from 2021 to 2022. He has been featured in several prominent publications, including Bloomberg, US News & World Report, MarTech Today, and Forbes. These recognitions highlight his contributions and insights within the marketing and business sectors.
Early Career and Foundational Roles
Josh Francia began his career as a Research Analyst at Cision in 2000. He later joined Priceline, where he held various marketing roles from 2004 to 2014, including Account Representative and Senior Manager of Marketing. His early experiences in these positions laid the groundwork for his future success in marketing leadership.