Karla Fornall
About Karla Fornall
Karla Fornall is the Sr. Director of Growth Marketing at Credit Karma, specializing in in-product development and product marketing management. She has extensive experience in leading complex product launches and has held various marketing leadership roles across multiple industries.
Work at Credit Karma
Karla Fornall serves as the Senior Director of Growth Marketing at Credit Karma, a position she has held since 2020. In this role, she focuses on in-product development and product marketing management. Her responsibilities include leading marketing strategies that enhance user engagement and retention. Prior to her current title, she was the Director of Growth Marketing at Credit Karma from 2018 to 2020. During her tenure, she has contributed to the company's growth through data-driven decision-making and a strategic approach to user segmentation.
Previous Experience in Marketing
Before joining Credit Karma, Karla Fornall held several key marketing roles. She was the Head of Marketing at Dictionary.com from 2010 to 2015, where she developed marketing strategies for diverse audiences. Following this, she worked as the Director of Growth & Retention Marketing at Pandora from 2016 to 2018. Additionally, she served as the Marketing Manager at Syndero from 2007 to 2010. Her experience spans various industries, emphasizing her expertise in editorial and content marketing.
Entrepreneurial Background
Karla Fornall co-founded Glas Energy in Kilkenny, Ireland, where she worked from 2005 to 2007. This entrepreneurial experience provided her with insights into product development and marketing management. Her role involved overseeing marketing initiatives that aligned with the company's objectives, contributing to her comprehensive understanding of the marketing landscape.
Expertise in Product Marketing Management
Karla Fornall specializes in product marketing management and in-product development. She has a proven track record of leading complex product launches that involve cross-functional teams, including engineering, analytics, product, ad operations, and design. Her strategic approach to defining user segments and increasing engagement is informed by her deep expertise in machine learning and AI models, particularly in consumer technology.
Leadership and Team Culture
Karla Fornall is recognized for creating a culture of inclusion and impact within her teams. She emphasizes collaboration and fosters an environment where diverse perspectives are valued. Her leadership style is characterized by a strong focus on results-oriented strategies, which are informed by data-driven insights. This approach has enabled her to effectively manage teams and drive successful marketing initiatives.