Kate Fleming
About Kate Fleming
Kate Fleming is a Creative Strategy Manager II at Credit Karma, where she has worked since 2022. She has previous experience in account management and creative strategy at McCann New York and has held various roles in marketing and public relations throughout her career.
Current Role at Credit Karma
Kate Fleming currently serves as Creative Strategy Manager II at Credit Karma, a position she has held since 2022. In this role, she focuses on strategic planning and research to support the creative strategy across multiple financial product verticals. She collaborates closely with performance marketing teams to enhance the quality of creative work. Her responsibilities include developing marketing testing plans that incorporate effective claims and reasons to believe (RTBs) to ensure alignment with vertical business goals.
Previous Experience at McCann New York
Prior to her current role, Kate Fleming worked at McCann New York as a Senior Account Executive for one month in 2021 and as an Account Executive from 2019 to 2020. She also held the position of Assistant Account Executive from 2017 to 2019. During her time at McCann, she gained experience in account management and creative strategy, contributing to various marketing campaigns.
Work History in Marketing and Public Relations
Kate Fleming has held various positions in marketing and public relations. She worked as an Account Executive at The Daily Tar Heel from 2016 to 2017. Additionally, she served as a Public Relations Assistant at the North Carolina Department of Agriculture and Consumer Services for one month in 2017. Her early career also included internships at Clean as an Account Management Intern and at Viddyad as a Marketing Intern, where she developed foundational skills in marketing and communications.
Educational Background in Journalism and History
Kate Fleming studied at the UNC Hussman School of Journalism and Media, where she earned a Bachelor of Arts (B.A.) in Advertising from 2013 to 2017. She also attended the University of North Carolina at Chapel Hill, achieving a Bachelor of Arts (B.A.) in American History (United States) during the same period. Her education provided her with a strong foundation in communication and strategic thinking.