Katie Pelfrey
About Katie Pelfrey
Katie Pelfrey is a Product Marketing Manager II at Credit Karma, where she has worked since 2021. She has a diverse background in marketing, having held various positions at companies such as Stonewall Marketing, Passport, and Electrolux.
Work at Credit Karma
Katie Pelfrey has been employed at Credit Karma as a Product Marketing Manager II since 2021. In this role, she focuses on developing digital experiences that enhance customer satisfaction and brand loyalty. Her responsibilities include understanding consumer needs and transforming pain points into enriching digital experiences. This position builds on her extensive marketing background and allows her to leverage her skills in a leading financial technology company.
Previous Experience in Marketing
Before joining Credit Karma, Katie Pelfrey held several marketing positions. She worked at Stonewall Marketing as a Senior Account Executive from 2013 to 2017, where she gained foundational experience in account management. She then served as Client Lifecycle Marketing Manager at Passport from 2018 to 2020, followed by a role as Account Manager at Digital Mouth Advertising for one year. Additionally, she was involved in client marketing at Passport in 2020 and worked at Electrolux as Ownership Experience & App Marketing Manager from 2020 to 2021.
Education and Expertise
Katie Pelfrey earned a Bachelor of Arts in Public Relations from Marshall University, where she studied from 2009 to 2013. She furthered her education by participating in the Management Development Program at Harvard Business School - Club of Charlotte in 2019. This combination of formal education and practical experience has equipped her with a strong foundation in marketing and consumer engagement strategies.
Background in Journalism
Katie Pelfrey began her career with an internship at the West Virginia Legislature in 2012, where she worked as a Legislative Information Journalism Intern for three months. This early experience in journalism provided her with insights into communication and information dissemination, which are valuable in her marketing roles.
Professional Focus and Passion
Katie Pelfrey is dedicated to understanding consumer needs and creating superior digital experiences. She has a passion for transforming consumer pain points into enriching experiences that enhance customer satisfaction and brand loyalty. Her focus on developing digital solutions reflects her commitment to improving the consumer journey in the marketing landscape.