Kenneth Lin
About Kenneth Lin
Kenneth Lin is the Founder and CEO of Credit Karma, Inc., where he has worked since 2007. He previously held positions at Upromise, E-LOAN, and Multilytics Marketing, and has been a Henry Crown Fellow at The Aspen Institute since 2018.
Work at Credit Karma
Kenneth Lin has served as the Founder and CEO of Credit Karma, Inc. since 2007. Under his leadership, Credit Karma has established itself as a prominent platform offering free credit scores and financial education to consumers. Lin's vision for the company was influenced by his previous experiences in the financial sector, particularly his frustrations with the costs associated with accessing credit scores. The company aims to provide transparency in financial services and empower consumers with the tools they need to manage their finances effectively.
Previous Experience in Marketing and Analytics
Kenneth Lin has a diverse background in marketing and analytics. He worked as a Senior Marketing Analyst at Upromise from 2003 to 2004, where he gained insights into consumer behavior. Following this role, he served as the Director of Analytics, Research, and Cross Sell at E-LOAN from 2004 to 2006. Lin then became the President of Multilytics Marketing, Inc. from 2006 to 2008, where he founded a data-driven marketing agency that managed over $40 million annually in online marketing for notable clients such as Wells Fargo, Liberty Mutual, and eBay.
Education and Expertise
Kenneth Lin studied at Boston University, where he earned a Bachelor of Arts degree in Economics and Mathematics from 1994 to 1998. His educational background has equipped him with a strong foundation in analytical thinking and economic principles, which he has applied throughout his career in various roles within the financial and marketing sectors.
Leadership Roles and Fellowships
In addition to his role at Credit Karma, Kenneth Lin has been involved in various leadership positions. He has served as a member of the Board of Trustees at Boston University since 2021. Lin is also a Henry Crown Fellow at The Aspen Institute, a position he has held since 2018. These roles reflect his commitment to leadership and community engagement.