Lauren Potts, MBA
About Lauren Potts, MBA
Lauren Potts, MBA, is a Growth Marketing Associate II at Credit Karma, with a strong background in digital marketing and advertising strategies. She has held various roles in marketing and communications, including positions at Stetson University and Keller Williams Realty.
Current Role at Credit Karma
Lauren Potts serves as a Growth Marketing Associate II at Credit Karma since 2023. In this role, she focuses on optimizing advertising strategies through thorough keyword research and A/B testing. Her responsibilities include implementing conversion tracking to enhance the returns on advertising investments. Potts utilizes a data-driven approach to refine digital marketing campaigns, ensuring improved performance and efficiency.
Previous Experience in Marketing
Prior to her current position, Lauren Potts worked at Credit Karma as a Growth Marketing Associate from 2022 to 2023. She has also held various marketing roles, including Marketing Intern at R. GEORGE & ASSOCIATES, INC in 2020 and Agent Services Coordinator at Keller Williams Realty, Inc. from 2021 to 2022. Additionally, she gained experience as a Sales Support Intern at The Alpha Group Inc in 2018.
Education and Academic Background
Lauren Potts earned her Bachelor's degree in Communication and Media Studies with a focus on Marketing from Stetson University, where she studied from 2016 to 2020. She furthered her education by obtaining a Master of Business Administration (MBA) in Marketing Management from Fitchburg State University between 2021 and 2022. Her academic background provides a strong foundation for her career in marketing.
Early Career and Leadership Roles
Lauren Potts began her career at Stetson University, where she worked as an Admissions Representative from 2017 to 2020 and as an Orientation Leader in 2018. These roles allowed her to develop skills in communication and leadership, contributing to her professional growth in the marketing field. Her early experiences laid the groundwork for her subsequent positions in various marketing capacities.
Marketing Specializations and Skills
Lauren Potts specializes in Return on Advertising Spend (ROAS) optimization, focusing on enhancing the efficiency of marketing expenditures. She has expertise in leveraging social media, display, and native advertising channels for targeted marketing. Her skill set includes conducting keyword research, A/B testing, and utilizing data-driven strategies to improve digital marketing campaign performance.