Monise Bettin
About Monise Bettin
Monise Bettin is a Senior Product Analyst at Credit Karma, where she leads analytics for the UK Squad team and has significantly impacted the business roadmap. With a background in business analysis and data analytics across various companies, she has implemented methodologies that improved revenue and reduced forecast errors.
Work at Credit Karma
Monise Bettin serves as a Senior Product Analyst at Credit Karma since 2022, based in London, England. In this role, she leads the analytical scope for the UK Squad team and acts as the primary contact for analytics-related inquiries. Bettin has significantly influenced the FY24 business roadmap, contributing to three out of four major initiatives. She has optimized a new UK product, resulting in an 18% increase in Revenue per User and a 21% increase in Transactions per Active site-wide. Additionally, she has collaborated with Data Science and Business Development teams to launch a UK model, which led to a 4.9% increase in Transactions per Active and a 1.5% increase in Revenue per User.
Previous Experience
Before joining Credit Karma, Monise Bettin worked at Nubank as a Senior Business Analyst for seven months in 2022. She also held various positions at Andrade Gutierrez S.A., including Planning and Governance Trainee and Procurement Analyst. Her experience includes a role as a Business Intelligence & Data Analyst at Toca Obra, a start-up under Saint-Gobain, from 2019 to 2020. Bettin's earlier experience includes a summer internship at Itaú Unibanco in 2016. This diverse background in analytics and business intelligence has equipped her with a strong foundation in data-driven decision-making.
Education and Expertise
Monise Bettin holds a Bachelor's degree in Civil Engineering from Escola Politécnica da USP, which she completed from 2012 to 2018. She also studied Civil Engineering at the University of Brighton for one year in 2015. Bettin has furthered her education with programs in General Business and Excel + Business from the Business Training Company. Her educational background, combined with her professional experience, has provided her with expertise in analytics, product optimization, and data analysis methodologies.
Achievements in Data Analytics
At Credit Karma, Monise Bettin has made significant contributions to data analytics processes. She reduced the UK forecast error by 200% by proposing new forecasting methodologies. Bettin initiated analytics sprint planning, which standardized AB test reporting methods and improved data accessibility through essential dashboards. She also identified and addressed product implementation issues in the UK, resulting in savings of over 8% of vertical revenue. Her work has led to successful marketing campaigns in the UK and Canada, generating a 1.5% revenue increase across the platform.