Natasha Madan
About Natasha Madan
Natasha Madan serves as the Chief Marketing Officer at Credit Karma since 2024, previously holding the same title at Flex from 2021 to 2023. She has extensive experience in marketing, having worked with major companies such as Amazon, Nestlé, and Meta, and has a proven track record of driving significant growth through innovative strategies.
Work at Credit Karma
Natasha Madan serves as the Chief Marketing Officer at Credit Karma since 2024. In this role, she is responsible for overseeing marketing strategies and initiatives within the organization. Her leadership is focused on enhancing brand visibility and driving user engagement in the competitive financial technology landscape.
Previous Experience at Flex
Prior to joining Credit Karma, Natasha held the position of Chief Marketing Officer at Flex from 2021 to 2023. During her tenure, she contributed to strategic marketing efforts and served as a Board Observer. Her work was conducted remotely from Los Angeles, California.
Marketing Leadership at Amazon
Natasha Madan worked at Amazon as the Head of Marketing for Amazon Prime from 2016 to 2020. She played a key role in creating the Amazon Prime marketing function, which expanded the brand to 65 locales and increased Prime membership by 30%. This position was based in Seattle, Washington.
Education and Expertise
Natasha studied at the Thunderbird School of Global Management, where she achieved an MBA with a focus on Brand Management. Her educational background supports her extensive experience in marketing and brand strategy across various industries.
Achievements in Brand Management
Throughout her career, Natasha has successfully repositioned brands such as Butterfinger and Sweetarts, achieving significant category growth through new product launches and partnerships. She has also managed substantial marketing budgets, ensuring alignment with organizational goals.