Edmund Ng
About Edmund Ng
Edmund Ng serves as the Senior Vice President of Acquisition, Portfolio & Customer Engagement Marketing at Credit One Bank, where he has worked since 2019. He specializes in implementing marketing best practices and optimizing customer experiences across various channels while managing a significant marketing budget.
Work at Credit One Bank
Edmund Ng has served as the Senior Vice President of Acquisition, Portfolio & Customer Engagement Marketing at Credit One Bank since 2019. In this role, he implements marketing best practices across various digital channels, including websites, email, and printed communications. He ensures that all marketing strategies comply with relevant data privacy legislation and are measurable for effectiveness. Ng is responsible for managing a marketing budget exceeding $100 million and focuses on driving new initiatives and delivering comprehensive marketing strategies across all products and initiatives at the bank.
Previous Experience at Credit One Bank
Prior to his current role, Edmund Ng worked as the Senior Vice President of Direct Marketing at Credit One Bank from 2019 to 2020. During this time, he contributed to the bank's marketing efforts by optimizing customer experiences and integrating various marketing activities into a cohesive plan. His focus was on ensuring that marketing strategies were effective and aligned with the bank's objectives.
Experience at RR Donnelley
Edmund Ng worked at RR Donnelley for a total of 16 years, holding the position of Sr. Account Director from 2002 to 2018 and later as Sr. Account Director & Direct Marketing Strategist from 2015 to 2019. In these roles, he was responsible for developing marketing strategies and optimizing customer engagement. His experience at RR Donnelley provided him with a strong foundation in direct marketing and account management.
Education and Expertise
Edmund Ng earned a Bachelor's degree in Economics from Northern Illinois University - College of Business, where he studied from 1988 to 1992. His educational background supports his expertise in marketing strategy and customer engagement, enabling him to implement effective marketing practices in his professional roles.
Achievements in Marketing Strategy
In his current position, Edmund Ng establishes and monitors a structured campaign analytics framework to assess the return on investment (ROI) of all marketing activities. He advocates for a leadership approach that recognizes team members' strengths and promotes growth through challenging projects. His efforts contribute to ensuring year-on-year profitability for Credit One Bank.