Jessica Worthy
About Jessica Worthy
Jessica Worthy serves as the Vice President of Credit Card Product Management at Credit One Bank, bringing extensive experience from her previous roles at Wells Fargo, where she held various marketing and management positions over two decades.
Current Role at Credit One Bank
Jessica Worthy serves as the Vice President of Credit Card Product Management at Credit One Bank. She has held this position since 2021, contributing to the bank's strategic initiatives in credit card offerings. Her role involves overseeing product management functions, ensuring alignment with market trends, and enhancing customer experiences in the credit card sector.
Previous Experience at Wells Fargo
Jessica Worthy has extensive experience at Wells Fargo, where she held various roles over a span of 25 years. She started as a Retail Branch Manager from 1995 to 1998, then transitioned to roles such as Project Manager for Deposit Fraud Management, Marketing Consultant for Enterprise Marketing, and multiple Vice President positions in marketing teams. Her responsibilities included managing marketing strategies, product management, and leading cross-channel campaigns.
Education and Credentials
Jessica Worthy earned her Bachelor's degree in Applied Mathematics from the University of California, San Diego. Additionally, she obtained a Secondary Teaching Credential in Mathematics from the same institution. Her educational background provides a strong foundation for her analytical and strategic roles in the financial services industry.
Marketing Innovations and Initiatives
Throughout her career, Jessica Worthy has implemented significant marketing innovations. She designed and executed test strategies across various platforms, including advertising and social media, to enhance brand credibility. Notably, she implemented the first marketing analytics program at Wells Fargo, which facilitated the creation of integrated marketing plans for multiple businesses.
Leadership in Cross-Channel Campaigns
Jessica Worthy has demonstrated leadership in managing cross-credit and cross-channel campaigns at Wells Fargo. She successfully coordinated efforts involving over 100 stakeholders, both internal and external, to execute comprehensive marketing initiatives. Her leadership contributed to the development of customer-facing websites that improved user engagement and time spent on site.