John R. Coombe
About John R. Coombe
John R. Coombe serves as the Senior Vice President of Marketing at Credit One Bank, where he has worked since 2016. He has extensive experience in marketing and branding, having held senior positions at various companies including Liberty Mutual Insurance Group and Travelers Insurance.
Work at Credit One Bank
John R. Coombe serves as the Senior Vice President of Marketing at Credit One Bank, a position he has held since 2016. In this role, he leads new integrated advertising initiatives across multiple platforms. He has played a significant role in transforming Credit One Bank from a challenger brand to a leader in the credit card industry. This transformation involved developing new brand architecture and an external narrative that effectively communicates the bank's value proposition.
Education and Expertise
John R. Coombe holds a Bachelor of Arts degree in Psychology and a Master of Business Administration in Marketing, both from Clark University. His educational background supports his expertise in enterprise communications platform development and branding strategy. He specializes in integrated marketing programs and digital marketing, which are critical for driving brand awareness and customer engagement in today's competitive landscape.
Background
Prior to his current role at Credit One Bank, John R. Coombe held several key positions in marketing and communications. He worked at Liberty Mutual Insurance Group as Vice President of Global Marketing, Branding & Sponsorship from 2006 to 2015. He also served as Vice President of Communications at Travelers Insurance from 1997 to 2006 and as Vice President of Marketing Communications at AT&T from 1994 to 1997. His career began at IBM, where he was the Director of Global Direct Marketing for a year.
Achievements
Throughout his career, John R. Coombe has demonstrated strategic and executional strengths at various companies, including American Express (Epsilon) and Citigroup. He has played a pivotal role in developing and launching official partnerships and credit card sponsorships with major entities such as the Vegas Golden Knights, Las Vegas Raiders, Big XII, WWE, Best Friends, Six Flags, and NASCAR. His contributions have significantly impacted brand visibility and market positioning.