Laura Faulkner
About Laura Faulkner
Laura Faulkner serves as the Vice President of Marketing at Credit One Bank, where she has worked since 2014. With extensive experience in digital channels and client management, she has successfully launched co-branded credit card products and oversees the bank's content marketing strategy.
Work at Credit One Bank
Laura Faulkner has served as Vice President of Marketing at Credit One Bank since 2014. In this role, she oversees the content marketing strategy, which focuses on attracting and retaining customers. Faulkner has also led the public relations strategy and acted as the brand spokesperson for the bank. Her efforts have contributed to the launch of two co-branded credit card products, which have played a significant role in account growth and enhancing brand awareness.
Previous Experience at HSBC
Prior to her tenure at Credit One Bank, Laura Faulkner worked at HSBC in various capacities. She served as Vice President of Digital Channels from 2011 to 2014, where she focused on enhancing digital customer experiences. Before that, she held the position of Vice President of Client Management from 1997 to 2008. Her extensive experience at HSBC provided her with a strong foundation in client management and digital marketing strategies.
Education and Expertise
Laura Faulkner holds a Bachelor of Science in Business Administration from Warner Pacific University. She furthered her education by obtaining a Master of Business Administration (MBA) from George Fox University. Her academic background supports her expertise in marketing and business strategy, equipping her with the skills necessary for her leadership roles in the banking sector.
Background in Client Management
Before joining HSBC, Laura Faulkner worked at Alliance Data as Director of Client Management from 2008 to 2010. In this role, she was responsible for managing client relationships and developing strategies to enhance client satisfaction. Her background in client management spans over a decade, providing her with valuable insights into customer needs and business operations.