Lisa Ajdini
About Lisa Ajdini
Lisa Ajdini is a Vice President of Digital Experience Strategy with over 15 years of marketing experience, currently working at Credit One Bank in Las Vegas. She has held various roles at Caesars Entertainment Corporation, focusing on mobile marketing and digital strategy.
Work at Credit One Bank
Lisa Ajdini currently serves as the Assistant Vice President of Digital Experience Strategy at Credit One Bank. She has held this position since 2019, contributing to the bank's digital initiatives in the Las Vegas, Nevada area. In her role, she focuses on enhancing the digital customer experience, leveraging her extensive background in marketing and digital strategy.
Experience at Caesars Entertainment Corporation
Lisa Ajdini has a significant history with Caesars Entertainment Corporation, where she worked in various roles from 2006 to 2019. Her positions included Senior Manager of Customer Care Management Programs, Director of Interactive CRM Strategy, Director of Mobile Strategy/Digital Products, and Senior Director of Global Digital Strategy. During her tenure, she was involved in multiple aspects of digital strategy and customer engagement.
Education and Expertise
Lisa Ajdini earned her Bachelor of Business Administration in Marketing from the University of Michigan, completing her studies from 1989 to 1993. She possesses over 15 years of experience in marketing, with a specialization in mobile marketing and slot marketing technology. Her expertise includes consulting on best practices for mobile and digital strategies.
Background in Project Management
Lisa Ajdini has experience in project management, particularly in large implementations and cross-functional team leadership. She played a key role in the opening of a new property, where she was responsible for various tasks ranging from training and planning to operations on the opening day.
Previous Experience at BBDO Detroit
Before her time at Caesars Entertainment Corporation, Lisa Ajdini worked at BBDO Detroit as Senior Manager of CRM Database Marketing from 1998 to 2006. This role contributed to her extensive background in marketing and customer relationship management.