Malcom Mcdonnell
About Malcom Mcdonnell
Malcom McDonnell is a Digital Marketing Manager at Credit One Bank, where he has developed retargeting campaigns and manages the email strategy for acquisition programs. He has a background in marketing with experience at MGM Resorts International and Black & LoBello Law.
Work at Credit One Bank
Malcom Mcdonnell serves as the Digital Marketing Manager at Credit One Bank, a position he has held since 2018. In this role, he has developed and implemented new retargeting campaigns aimed at engaging abandoned prospects across various digital marketing channels. He is also responsible for managing the email strategy for the bank's acquisition email program, which includes over 16 distinct campaigns. Additionally, Mcdonnell develops A/B testing plans to optimize marketing programs throughout the customer lifecycle and across different customer segments.
Education and Expertise
Malcom Mcdonnell studied at the University of Nevada-Las Vegas, where he focused on Business, Management, Marketing, and Related Support Services. He achieved an Associate’s Degree in this field, completing his studies in 2007. His educational background provides a foundation for his expertise in digital marketing, particularly in areas such as retargeting campaigns and email marketing strategies.
Background
Prior to his current role at Credit One Bank, Malcom Mcdonnell worked at MGM Resorts International as a Direct Marketing Campaign Manager from 2015 to 2018. His experience in this position contributed to his skills in managing marketing campaigns effectively. He also held a role at Black & LoBello Law as a Marketing Manager for Legal Marketing from 2014 to 2015, where he gained insights into marketing strategies within the legal sector.
Achievements in Digital Marketing
In his capacity as Digital Marketing Manager at Credit One Bank, Malcom Mcdonnell has successfully developed and implemented multiple retargeting campaigns. His efforts in managing the email acquisition program have led to a structured approach in reaching potential customers. Furthermore, his work on A/B testing plans has enhanced the effectiveness of marketing initiatives, optimizing them for different customer segments.