Matt Burton
About Matt Burton
Matt Burton serves as the Senior Vice President of Digital Experience at Credit One Bank, bringing over 15 years of experience in digital marketing and customer engagement. He has held various leadership roles in prominent financial institutions, demonstrating expertise in strategic planning and enhancing customer satisfaction.
Current Role at Credit One Bank
Matt Burton serves as the Senior Vice President of Digital Experience at Credit One Bank. He has held this position since 2020, contributing to the bank's digital strategy and customer engagement initiatives. His role focuses on enhancing the digital experience for customers, ensuring that the bank's online platforms meet user needs effectively. Burton's experience in digital marketing and customer engagement supports his efforts in this capacity.
Previous Experience at Credit One Bank
Before his current role, Matt Burton worked at Credit One Bank as the Senior Vice President of Customer Engagement from 2016 to 2020. During this time, he focused on improving customer interactions and satisfaction. His leadership in this role contributed to the bank's strategies for customer retention and engagement, aligning with the bank's overall mission to enhance customer experience.
Professional Background in Financial Services
Matt Burton has a diverse professional background in the financial services sector. He held various positions, including Vice President of Digital Marketing at Wells Fargo from 2014 to 2016, and Director of Social & Search Marketing at Ally Financial Inc. from 2009 to 2014. His experience spans over 15 years in digital marketing, emphasizing product development, cross-sell strategies, and operational controls.
Education and Expertise
Matt Burton earned his MBA from Brigham Young University, where he studied from 2000 to 2002. His educational background complements his extensive expertise in financial services, SaaS platforms, and both B2B and B2C sectors. This combination of education and experience underpins his strategic planning and organizational performance capabilities.
Leadership and Achievements
Throughout his career, Matt Burton has demonstrated leadership in various capacities. His roles have involved strategic planning and enhancing organizational performance. He has a strong focus on improving customer and employee satisfaction, which has been a consistent theme in his work across different organizations, including Bank of America and GE Healthcare.