Samantha Garster
About Samantha Garster
Samantha Garster is a Senior Marketing Manager with extensive experience in the hospitality and banking sectors. She has held various marketing roles, including positions at MGM Resorts International and Credit One Bank, and holds a Bachelor of Business Administration from the University of Nevada-Las Vegas.
Work at Credit One Bank
Samantha Garster currently serves as the Senior Marketing Manager at Credit One Bank, a position she has held since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives that drive customer engagement and brand awareness. Her work includes executing strategic content marketing and social media campaigns for new product launches. Additionally, she generates monthly performance metrics and analytical reports to communicate the successes of marketing campaigns to senior management.
Previous Experience at MGM Resorts International
Before joining Credit One Bank, Samantha Garster worked as a Marketing Manager at MGM Resorts International from 2018 to 2021. During her three years in this role, she focused on developing and implementing marketing strategies that enhanced the brand's visibility and customer engagement. Her efforts contributed to the overall marketing objectives of the organization while operating in the competitive Las Vegas market.
Background in Hospitality and Marketing
Samantha Garster has a strong background in hospitality and marketing, having studied Business and Hospitality Management at the University of Nevada-Las Vegas. She earned her Bachelor of Business Administration (BBA) from 2016 to 2019. This educational foundation has equipped her with the skills necessary to excel in various marketing roles within the hospitality sector.
Marketing Roles Prior to Credit One Bank
Prior to her current role, Samantha Garster held several marketing positions in the hospitality industry. She worked as a Marketing Coordinator at ARIA Resort & Casino from 2017 to 2018 and as a Lead Concierge at Mandalay Bay Resort and Casino from 2015 to 2017. Additionally, she gained experience as a Loan Servicing Specialist at Wells Fargo from 2013 to 2015. These roles provided her with a diverse skill set in customer service and marketing.
Achievements in Marketing Campaigns
Samantha Garster has a proven track record of success in marketing campaigns. She exceeded response and acquisition rates by 35% through innovative email and mail campaigns. Her ability to design and implement multi-channel triggered communications has significantly enhanced customer engagement. Furthermore, she has utilized tools such as Adobe InDesign, Photoshop, and Illustrator to create various marketing assets, including website homepage experiences, brochures, and banners.