William Shen
About William Shen
William Shen is the AVP of Balance Growth at Credit One Bank, where he has worked since 2019. He has extensive experience in analytics and marketing, having held various leadership roles at companies such as State Farm, Citi, and Unilever.
Work at Credit One Bank
William Shen currently serves as Assistant Vice President of Balance Growth at Credit One Bank, a position he has held since 2019. In this role, he focuses on strategies to enhance balance growth and optimize financial performance. His tenure at Credit One Bank has contributed to the organization's objectives in the competitive credit card market.
Previous Experience in Banking and Analytics
Before joining Credit One Bank, William Shen worked at State Farm as a Bank Credit Analytics Manager for nine months in 2017. Prior to that, he spent 17 years at Citi, where he held the position of Senior Vice President and Business Control Director in Global Reporting, Tools & Analytics, focusing on GCB Operational Risk & Control. His extensive experience in banking and analytics has equipped him with a deep understanding of financial operations.
Education and Expertise
William Shen holds a Master of Business Administration (MBA) from the University of Baltimore, where he studied Marketing. He also earned a Bachelor's Degree in Marketing from Putuo Community College and a Bachelor's Degree in Operations Research from Fudan University. His educational background supports his expertise in strategic optimization and marketing, particularly in collaborative problem-solving.
Background in Marketing and Management
William Shen has a diverse background in marketing and management. He worked as a Brand Manager for Shanghai Pond's at Unilever from 1992 to 1995 and served as Practice Manager for the Consumer Practice at Burson-Marsteller in Shanghai from 1995 to 1997. Additionally, he was a Manager for the China East region at the World Gold Council for one year. This experience in various roles has contributed to his comprehensive understanding of consumer behavior and market dynamics.
Academic Involvement
William Shen has contributed to academia as an Adjunct Professor at the University of Baltimore from 2013 to 2017. In this role, he shared his knowledge and expertise in marketing with students, helping to shape the next generation of professionals in the field. His involvement in education reflects his commitment to fostering learning and development in marketing and analytics.