Allyson Meyler
About Allyson Meyler
Allyson Meyler is a Content Marketing Manager at Credly, where she leads SEO strategy and monitors content performance. She has a background in communications and has held various marketing roles, including positions at the Center for Creative Leadership and The Brooks Group.
Work at Credly
Allyson Meyler has been serving as the Content Marketing Manager at Credly since 2022. In this role, she leads the SEO strategy, which encompasses competitive analysis, keyword research, on-page optimizations, and technical audits. She also monitors and reports on content performance, analysis, metrics, and key performance indicators (KPIs). Additionally, she developed a content asset management tracking process and a keyword mapping document to enhance content strategy and effectiveness.
Previous Experience
Prior to her current position, Allyson held several roles in content marketing and management. She worked at the Center for Creative Leadership as the SEO & Digital Content Marketing Manager from 2019 to 2022. Before that, she was an Inbound Marketing Strategist at The Brooks Group from 2016 to 2019 and also served as a Content Developer there from 2015 to 2016. Earlier in her career, she gained experience as a Manager of Merchandise and Training at Farmer Brown's Provisions for ten months in 2014-2015 and interned at Valuecom in Athens, Greece, for two months in 2012.
Education and Expertise
Allyson Meyler earned her Bachelor of Arts degree in Communications from the University of North Carolina at Chapel Hill, where she studied from 2008 to 2010. Her educational background has equipped her with the skills necessary for her roles in content marketing and SEO. Her expertise includes developing content strategies, managing SEO initiatives, and analyzing content performance metrics.
Personal Projects and Interests
In addition to her professional work, Allyson maintains a personal blog titled 'Reclaiming Yesterday,' where she has dedicated nearly five years to building and growing its content. She also engages in food photography as a hobby and has developed a portfolio showcasing her work in this area. These personal projects reflect her passion for content creation and visual storytelling.