Craig Sofer
About Craig Sofer
Craig Sofer is the VP, Strategic Business Lead at Criteo, with extensive experience in account management and client services across multiple companies in the New York City Metropolitan Area.
Company
Craig Sofer is currently working at Criteo as the VP, Strategic Business Lead. Criteo, known for its performance marketing and technology solutions, provides a dynamic platform for Craig to utilize his extensive experience in leading strategic business initiatives.
Title
Craig Sofer holds the position of Vice President, Strategic Business Lead at Criteo. His role involves steering strategic business initiatives to drive growth and development within the company, leveraging his broad expertise and experience in account management and client services.
Professional Background
Before his role at Criteo, Craig Sofer accumulated extensive experience in the New York City Metropolitan Area. His previous roles include Head of Platform Account Management at Roku Inc. from 2021 to 2022. Prior to this, he served at Dentsu Aegis Network as SVP, Managing Director - M1 from 2019 to 2020. His prolonged tenure at Xaxis saw him take on various roles, including Managing Director, Client Services (2017-2019), Managing Director, Client Services (2016-2017), VP, Account Services (2013-2016), VP, Account Services (2012-2013), Engagement Manager (2011-2012), and Sr Account Manager (2010-2011). Additionally, Craig held the role of Manager, New Business & Account Management at Publicis Modem from 2007 to 2010, and Account Manager at CheetahMail, an Experian company, from 2006 to 2007.
Education and Expertise
Craig Sofer studied marketing at the Questrom School of Business at Boston University. He achieved a BS/BA in 1970, equipping him with a foundational understanding of marketing principles that have underpinned his extensive career in account and client management roles across various prominent companies.