Criteo
Criteo offers a Commerce Media Platform that connects advertisers, retailers, and publishers to drive commerce on the open internet, leveraging AI and predictive technologies to optimize campaigns and maximize monetization.
Services
Criteo offers a comprehensive Commerce Media Platform that connects advertisers with retailers and publishers to drive commerce across the open internet. Their services encompass automated customer acquisition and retention, dynamic retargeting, and video advertising. The company provides a Retail Media platform for relevant ads near the digital point of sale, and their AI Engine optimizes campaigns to meet key performance indicators. Other notable services include predictive bidding technology and product recommendations designed to drive sales.
Products
Criteo's suite of products includes Commerce Growth, Commerce Max, Commerce Grid, and Commerce Yield platforms. Commerce Growth focuses on customer acquisition and retention. Commerce Max assists brands and agencies with retail media. Commerce Grid offers programmatic solutions for media owners, agencies, and retailers. Commerce Yield helps retailers and commerce companies maximize asset monetization. Their technologies, including Shopper Graph and Dynamic Creative Optimization+, further enhance campaign effectiveness by connecting shopper data and enabling real-time creative decisioning.
Technology
Criteo employs advanced technology to optimize digital advertising campaigns. Their AI Engine and Predictive Bidding technology enhance bidding efficiency based on predicted user value. The company's Product Recommendations are based on user intent, driving more sales. Shopper Graph technology connects shopper IDs and commerce data for scaled and optimized campaigns. Dynamic Creative Optimization+ ensures real-time creative decision-making, while Ad Trust and Safety solutions maintain high-quality and secure ad experiences.
Resources
Criteo offers a robust Resource Center with reports, guides, webinars, and videos to inform advertising strategies. Their blog provides fresh insights on commerce media and digital advertising. Additionally, they provide a glossary of common digital advertising terminology and a Support Center with FAQs and guides. The Consumer Insights Dashboard delivers up-to-date data from 20 countries and over 600 product categories, while Commerce Academy helps marketers optimize campaigns and achieve career goals.
Retail Media Partnerships
Criteo has established itself as a key partner in the retail media space. Notably, David Jones selected Criteo as its retail media partner, highlighting the company's capability in this sector. Criteo analyzes data from consumer transactions across numerous US and EMEA retailer partners to uncover insights on how onsite advertising impacts buying behavior. The company's retail media measurement efforts have been recognized, securing their first Media Rating Council (MRC) accreditation.
