Margaux Devroede
About Margaux Devroede
Margaux Devroede is an Account Strategist Retail Media at Criteo, managing advertising campaigns for major international brands and optimizing their performance.
Current Position at Criteo
Margaux Devroede serves as an Account Strategist Retail Media at Criteo, a role she has held since 2020. Based in Ville de Paris, Île-de-France, France, she is responsible for managing advertising campaigns for major international brands such as Mondelez International, PepsiCo, Barilla, and Lindt. Her responsibilities include both on-site and off-site campaign management, collaborating closely with internal teams such as Studio and Techno. Margaux's work focuses on analyzing campaign performance and optimizing based on predefined KPIs to ensure successful campaign outcomes.
Previous Experience at VeryChic
In 2019, Margaux Devroede worked as an Ads Revenue & Marketing Partnership Assistant at VeryChic for 5 months. Her time at VeryChic, which took place in Barcelone, Catalogne, Espagne, involved supporting marketing and advertising revenue initiatives. During her tenure, she gained valuable experience in marketing partnerships and advertising strategies.
Early Career at Adikteev and Paris La Défense
Margaux Devroede's early career included a role as Media Trader Junior at Adikteev - app re-engagement platform in 2018, where she worked for 4 months in Ville de Paris, Île-de-France, France. Prior to that, she served as Assistante communication - archives at Paris La Défense for 1 month in 2016. These positions allowed her to gain insight into media trading and communication roles within the industry.
Educational Background
Margaux Devroede completed her education at the IÉSEG School of Management, where she studied Commerce international / commerce and achieved a Formation Grande Ecole with a grade of Master. Attending from 2015 to 2020, she earned a Bachelor's degree in English. Her academic background provided a solid foundation in international commerce and business management.
Role in Campaign Management
As an Account Strategist Retail Media at Criteo, Margaux Devroede develops strategic recommendations for online campaign implementation tailored to client objectives. She is deeply involved in both on-site and off-site campaign management, ensuring that the campaigns align with client goals. Her role requires continual analysis of campaign performance and adjustment based on KPIs. Margaux's proficiency in developing and executing strategies supports the achievement of client marketing objectives effectively and efficiently.