Cynthia Chen
About Cynthia Chen
Cynthia Chen is a Business Development Manager at Criteo, specializing in retargeting technology and programmatic media buying for online advertising.
Current Role at Criteo
Cynthia Chen is currently a Business Development Manager at Criteo. She has been with the company from 2016, based in Paris, Île-de-France, France. In her role, Cynthia is responsible for establishing and managing direct publisher relationships. Her expertise in retargeting technology and programmatic media buying for online advertising makes her a critical asset in contributing to Criteo's growth and development in these areas.
Previous Experience at Advantech
Before joining Criteo, Cynthia Chen worked as a Microsoft Embedded System Ka Sales Manager at Advantech from 2011 to 2015. During her 4-year tenure in Taipei, Taiwan, she focused on sales and management functions related to Microsoft's embedded systems. Her role required a thorough understanding of embedded technologies and their applications in various industries.
Role at Qstech Co., Ltd.
Cynthia Chen's earlier career includes a position as an International Sales Executive at Qstech Co., Ltd. from 2009 to 2011. Based in Shaanxi, China, she was responsible for driving international sales efforts, which involved expanding the company's global market reach and establishing relationships with international clients.
Expertise in Advertising Technology
Cynthia Chen specializes in retargeting technology and programmatic media buying for online advertising. Her expertise helps companies optimize their ad spending and improve the effectiveness of their advertising campaigns. This specialization is a key component of her role at Criteo, where she implements advanced advertising strategies to enhance client acquisition and retention.