John Pullen
About John Pullen
John Pullen is the VP of Global Go-To-Market at Criteo, with extensive experience in strategy, customer success, and performance strategy roles in the technology and marketing sectors.
Current Role at Criteo
John Pullen is currently the Vice President of Global Go-To-Market at Criteo, a role he has held since 2022. Based in the Washington DC-Baltimore Area, he is responsible for developing and executing go-to-market strategies that aim to support a fair and open internet. His work involves creating sustainable impacts for customers, the industry, and the communities they serve.
Previous Experience at Skai
Before joining Criteo, John Pullen was the Head of Strategy at Skai from 2020 to 2022. In this role, he led strategic initiatives to guide the company's growth and impact. Based in the Washington DC-Baltimore Area, his responsibilities included navigating market challenges and identifying opportunities for impactful strategies.
Career at VDX.tv
John Pullen's tenure at VDX.tv spanned several roles over a period of nearly a decade (2011-2020). He started as a Business Analyst / Delivery Manager and later became the Director of Strategic Accounts for North America. He then moved into senior roles such as Executive Director of Performance Strategy, Vice President of Client Strategy & Analytics, and finally Vice President of Customer Success. His work was primarily based in the Baltimore, Maryland Area and focused on strategic account management, customer success, and performance analytics.
Early Career and Orbital Sciences Corporation
John Pullen began his career at Orbital Sciences Corporation, where he worked as a Marketing Associate from 2009 to 2010. This early experience laid the foundation for his subsequent roles in strategy, analytics, and customer success in the tech industry. His marketing role provided him with insights into marketing strategies and consumer engagement.
Academic Background
John Pullen holds an MBA from the University of Maryland's Robert H. Smith School of Business, completed from 2009 to 2011. He also earned a Bachelor of Arts in Jazz Trombone from the University of Maryland, completed from 2006 to 2008. His educational background combines business acumen with a strong foundation in the arts, enhancing his strategic and creative thinking skills.