Kate Pasulka
About Kate Pasulka
Kate Pasulka is the Director of Agency Development, Retail Media at Criteo, with extensive experience in digital media and sales roles across various companies.
Current Position at Criteo
As of 2021, Kate Pasulka serves as the Director of Agency Development for Retail Media at Criteo in the United States. In her role, she is responsible for overseeing the development and management of agency relationships, with a focus on retail media. This position leverages her extensive experience in digital marketing and client partnership to drive growth and optimize advertising strategies.
Former Roles at Chicago Interactive Marketing Association
From 2020 to 2021, Kate Pasulka held the position of Vice President of Education at the Chicago Interactive Marketing Association (CIMA) in Chicago, Illinois. Her responsibilities included overseeing educational initiatives and fostering industry knowledge through various programs and events aimed at enhancing the skills and capabilities of marketing professionals.
Previous Experience at Captify
Between 2019 and 2021, Kate Pasulka worked as the Senior Director of Midwest Sales at Captify in the Greater Chicago Area. In this role, she was responsible for driving sales and building strategic partnerships, demonstrating her ability to forge strong client relationships and generate revenue.
Career at Oracle
From 2017 to 2019, Kate Pasulka served as a Senior Client Partner in the Retail Vertical at Oracle, located in the Greater Chicago Area. Her role involved managing key client accounts within the retail sector, translating extensive product knowledge into actionable insights and revenue growth.
Academic Background
Kate Pasulka studied Marketing & Retail Merchandising at Western Michigan University - Haworth College of Business, where she obtained a Bachelor of Business Administration. Her academic background laid the foundation for her career in marketing and retail media, equipping her with the skills necessary for the advertising industry.