Lara Siqueira
About Lara Siqueira
Lara Siqueira is the Manager of Sales Team for South America Markets at Criteo, with extensive experience in sales and marketing roles across Latin America.
Current Position at Criteo
Lara Siqueira currently holds the role of Manager of Sales Team for South America Markets at Criteo, based in São Paulo, Brazil. She has been in this position since 2021, focusing on leading the sales efforts across the region. Additionally, Lara is the Sales Team Lead for Spanish Americas, a role she began in 2020.
Previous Experience at Criteo
Before her current roles, Lara Siqueira worked as an Agency Partner for the Spanish Americas at Criteo from 2019 to 2020. She also served as a Senior Sales Manager for LATAM from 2018 to 2019 and as a Sales Manager from 2016 to 2018. During her tenure, she managed multiple sales initiatives and contributed significantly to the company’s growth across Latin America.
Earlier Career at UBM Brazil
Lara Siqueira held positions at UBM Brazil prior to joining Criteo. She was a Sales Account Executive for the Food Portfolio from 2014 to 2016 and worked as a Sales Marketing Coordinator from 2012 to 2014. In these roles, she was responsible for various sales and marketing strategies aimed at driving growth in the Brazilian market.
Educational Background
Lara Siqueira has a strong educational background, having attended Columbia Business School where she achieved a Specialist Certificate in Digital Communication and Media/Multimedia, a Certificate in Digital Communication and Media/Multimedia, and a Postgraduate Degree in Digital Marketing in 2019. Additionally, she holds a Pós-graduação in Gestão de Marketing from Fundação Armando Alvares Penteado and a Especialista in Branding from Business School São Paulo. She also completed her Graduação in Nutrição from Universidade de São Paulo.
Major Achievements in Sales and Marketing
In her professional journey, Lara Siqueira has successfully managed the integration of over 30 accounts per quarter and 120 advertisers per year, contributing to a total revenue of over $1.7 million annually. From 2020 to 2023, she achieved a 27% growth in new accounts across key Latin American markets. Furthermore, she played a pivotal role in upskilling talent and implementing strategic planning and success metrics to drive incremental revenue year over year.