Luca Marzano
About Luca Marzano
Luca Marzano is the Senior Director of Account Strategy for Core Business in LATAM at Criteo, with extensive experience in digital marketing and strategic account management.
Title at Criteo
Luca Marzano serves as Senior Director, Account Strategy, Core Business, LATAM at Criteo. He has held this position since 2022, operating out of São Paulo, Brazil. In this role, he oversees strategic account management and business development in the Latin American region.
Career Progression at Criteo
Luca Marzano has a long-standing history with Criteo, starting his journey in 2014. Over the years, he has held various positions including Account Strategist for Mid-Market Brazil, Team Lead Account Strategist, Manager of Account Strategy for Mid-Market Brazil and LATAM, Head of Existing Business for Mid-Market Sales in Brazil, and Director of Account Strategy Brazil. His extensive tenure and diverse roles reflect his deep expertise in account strategy and his adaptability to different strategic challenges.
Previous Experience at Yahoo
Prior to his tenure at Criteo, Luca Marzano worked at Yahoo from 2010 to 2014. Initially, he served as an Account Manager for three years before being promoted to Head Account Manager for CPG, Healthcare, and TechTelco sectors. In these roles, he managed client relationships and executed digital marketing strategies.
Educational Background
Luca Marzano holds a Master's and Post-Graduation degree in Marketing Communications from the London College of Communication (LCC | UAL), completed in 2010. He also earned a Bachelor's degree in Advertising and Marketing from ESPM | Escola Superior de Propaganda e Marketing in São Paulo, completed in 2007. Additionally, he participated in a Rotary Exchange Student Program at Grant Park High School in Winnipeg, Canada, for his secondary education in 2003.
Expertise in Digital Marketing
Luca Marzano has built a rich career in digital marketing, specializing in strategic account management and market research. His extensive experience in the LATAM market and background in the internet industry have equipped him with valuable skills in digital and online marketing strategies.