Madeline Gustafson
About Madeline Gustafson
Madeline Gustafson is a Senior Account Strategist at Criteo, specializing in optimizing campaign strategies to drive growth for retailers in North America.
Company
Madeline Gustafson currently works at Criteo as a Senior Account Strategist. Criteo is a global technology company that specializes in performance marketing and digital advertising. Gustafson's role at Criteo focuses on optimizing campaign strategies to drive growth and incremental revenue for retailers across North America.
Title
Madeline Gustafson holds the position of Senior Account Strategist at Criteo. This role involves proposing and implementing strategies to enhance retailer performance, emphasizing campaign optimization to achieve business objectives.
Education and Expertise
Madeline Gustafson earned a Bachelor of Science in Fashion Merchandising from Kent State University, where she studied from 2014 to 2018. Her educational background has equipped her with a solid foundation in fashion and retail. Additionally, she attended Barrington High School from 2012 to 2014. Gustafson specializes in campaign strategy and management, focusing on optimizing marketing efforts for retailers.
Background
Madeline Gustafson has an extensive career in retail and fashion, beginning as a Sales Associate at TruBleu Boutique from 2013 to 2015. She held multiple roles at Alpha Phi International Fraternity, including Director of Finance and Vice President of Risk Management. She gained experience as a Showroom Assistant at Koastal Konnection Showroom, followed by roles at Mystree, Scarlett Showroom, and KARL LAGERFELD. Gustafson joined Criteo as an Associate Account Manager in 2021 and was promoted to Senior Account Strategist in 2023.
Achievements
Madeline Gustafson has progressively advanced in her career by taking on strategic roles and responsibilities. At Criteo, she moved from Associate Account Manager to Senior Account Strategist within a span of two years. Her focus on optimizing campaign strategies has contributed to driving growth and incremental revenue for retailers in North America. Each role she has held has built upon her expertise in account management and campaign strategy.