Marissa Gould
About Marissa Gould
Marissa Gould is a Senior Account Strategist at Criteo in Boston, Massachusetts, with a background in business and marketing from Endicott College.
Current Role at Criteo
Marissa Gould currently holds the position of Senior Account Strategist at Criteo in Boston, Massachusetts. She has been with the company in this role since 2021. As a Senior Account Strategist, she is responsible for developing and managing client strategies to optimize campaign performance and achieve business objectives. Her role involves close collaboration with clients to understand their needs and aligning them with Criteo's solutions.
Previous Roles at Criteo
Before becoming a Senior Account Strategist at Criteo, Marissa Gould served as an Account Strategist from 2019 to 2021. In this position, she was tasked with creating and implementing strategies to improve client satisfaction and campaign effectiveness. Her work contributed to enhancing the client's advertising efforts and meeting their performance goals.
Experience at Wayfair
From 2016 to 2018, Marissa Gould worked at Wayfair as a Category Associate II in the Greater Boston Area. Her responsibilities included managing product categories, optimizing selection, and collaborating with suppliers to ensure product availability and competitiveness. This role helped her build a strong foundation in retail and e-commerce strategies.
Education and Academic Background
Marissa Gould completed her Master of Business Administration (MBA) at the Van Loan School at Endicott College from 2018 to 2019. She also earned a Bachelor of Science (B.S.) in Business, Management, Marketing, and Related Support Services from Endicott College, where she studied from 2010 to 2014. Her academic background provides a strong foundation in business principles and marketing strategies.
Early Career and Internships
Marissa Gould gained diverse experience early in her career through various roles and internships. She worked as an Associate Account Executive at GAP Promotions from 2014 to 2016. Marissa also completed internships at Finz Seafood and Grill in Salem, MA, and at Anheuser-Busch. These roles allowed her to develop practical skills in account management and client relations.