Megan Baum
About Megan Baum
Megan Baum is a Senior Account Strategist at Criteo, specializing in key retail accounts in New York City. She has extensive experience in account strategy and management, having worked at various companies including LogMeIn, Oracle, and Hill Holliday.
Company
Megan Baum is currently employed at Criteo, a global technology company that serves personalized online display advertisements to consumers. She holds the position of Senior Account Strategist, Key Accounts, Retail. Megan has been with Criteo in various roles since 2016, working in locations including New York, New York, and Boston, Massachusetts.
Title
As Senior Account Strategist, Key Accounts, Retail at Criteo, Megan Baum oversees key retail accounts, devising and implementing strategic plans that optimize client advertising campaigns. Her role involves high-level client interactions, strategic consulting, and the application of data-driven approaches to enhance advertising effectiveness.
Career Progression at Criteo
Megan Baum has shown a progressive career trajectory at Criteo. She started as an Account Strategist from 2016 to 2019, before being promoted to Senior Account Strategist from 2019 to 2020 in Boston. Since 2020, she has held the position of Senior Account Strategist, Key Accounts, Retail in New York, New York.
Previous Work Experience
Before joining Criteo, Megan Baum gained diverse industry experience. She worked at LogMeIn as an Account Executive in Boston for 6 months in 2016. Prior to that, she was a Hyperion Account Executive at Oracle from 2014 to 2016. Her early career included roles as an Account Management Intern at Hill Holliday in 2013, an Advertising and Sales Intern at Conde Nast in 2013, and a Marketing and Event Planning Intern at Boston Magazine in 2012.
Education and Expertise
Megan Baum studied Communications and Marketing at Boston College and attended University College Cork. Her academic background provides a solid foundation in marketing principles, strategic communication, and event planning, which have been crucial in her professional development and success in managing key accounts.